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We delivered some of the highest Fortnite engagement in an automotive campaigns of 2023 for Skoda. Ensuring thousands saw the Skoda Enyaq by integrating into fan favourite maps. And, especially important for a high ticket purchase, we put the Skoda Enyaq close to customers for a significant amount of time, getting them familiar with the product.
Skoda saw the need to target a younger demographic, building their brand awareness and engaging younger customers with their "Explore More" campaign, adapted for and present within the platforms this audience use on a daily basis.
Skoda and Metavision created a unique Fortnite gaming experience that spanned across both a bespoke branded hub and integrated in three popular maps. The bespoke hub (Out of Bounds Odyssey) allowed players to practice their exploration skills through a series of challenges: grappling, gliding and the kinetic blade. Completing these challenges successfully enabled players to take on the ultimate obstacle course up the mountain and take a selfie to be in for a chance of winning prizes. By baking the Skoda Enyaq into gameplay at every possible moment, we immersed players into the product, without having to put them behind the wheel.
The map integrations were carefully selected to engage players and extend Skoda’s reach: Fortcraft Bedwars, Atlas Hiding Game and Only Up. Each of the integrations included Skoda’s branding, new routes, retro posters and themes items.
The campaign was launched with a focus on the Czech Republic audience, utilising local influencers on YouTube and Twitch, which resulted in 192,000 players in total over four weeks and 5.1 million minutes engaged with the content. With an average of 20 minutes per session, players signalled their approval of the games. This made Skoda’s ‘Explore More’ campaign a blueprint for integrating automotive branding in virtual worlds.
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